What we’ve written here is merely a guide to understanding the rise of this very Internet 3.0-specific aesthetic.
In snackwave world, everyone is Claudia Kishi, and your junk food drawer is also your blog.
It’s the wording in your Instagram handle, a playful cheeseburger selfie, Jennifer Lawrence announcing on the red carpet that she’s hungry for a pizza. It’s the antithesis to kale-ridden health food culture and the rise of Pinterest-worthy twee cupcake recipes. Now a part of mainstream culture, snackwave is everywhere: it’s printed on American Apparel clothes and seen in Katy Perry music videos. Over the past few years, an aesthetic we like to call “snackwave” has trickled up from Tumblr dashboards.
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